Google Analytics - Behavior Reports

*This article breaks down some of the tools available to you through the Google Analytics platform. Before you can utilize these tools, you must integrate Analytics with your OrgSync community. Click here for instructions on how to do so.

Google Analytics Behavior reports provide an in-depth look at what users do after initially accessing your community. To navigate to these reports, select your community from within the Google Analytics dashboard and select Behavior from the left-hand toolbar. This will generate a dropdown that includes several additional pages. This article does not cover all of the pages made available to you in the Behavior category. For complete and definitive help with the Google Analytics platform, visit their help page.

Behavior – Overview

This report displays traffic over the course of time and tracks the most popular pages in your community. Your community home will likely be the most visited because it acts as the landing page for most users. To view the full breakdown of page visits, click View Full Report in the bottom right of the page.2014-01-21_1639.pngThis data can be used to identify the most active organizations on campus. After you’ve identified these organizations, reach out and see what they’re doing to be successful. You can learn what methods they use to promote activity and apply those methods to other organizations on campus. You can also try to make these organizations your brand ambassadors. If less active organizations see their peer organizations thriving on OrgSync, they are more likely to buy in.

This data can also be used to assess the effectiveness of content that you create. After you post something in OrgSync, it is assigned a URL. Use this report to monitor how many users click to view the content. Assessing the effectiveness of your content should help you understand what does and does not work within your community.2014-01-21_1641.pngIf you find the list of page names confusing, continue reading for an explanation. OrgSync systemically assigns URLs to every page in your community. As an example, all portal home pages take the following URL format.

www.orgsync.com/25567/chapter

In this URL, 25567 is the portal’s ID. If you create something within portal 25567, the URL will look something like this.

https://orgsync.com/25567/news_posts/51419

This indicates that a news post with an ID of 51419 was created in portal 25567. Back in Google Analytics, the table provided in this report includes a “/” before every page name. Your root URL is assumed so the page name actually indicates an extension of www.orgsync.com. For this reason, your community home is listed as only “/” on the Analytics table. If you want to figure out what a particular URL refers to, copy the page name, open up a new tab in your web browser, type www.orgsync.com, append the page name after it, then submit. As an example, if you wanted to see which organization the page /51616/chapter refers to, open a new tab and go to www.orgsync.com/51616/chapter.

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