Google Analytics Integration

Google Analytics is a free web service that provides detailed statistics about a website’s traffic and traffic sources. Coupled with OrgSync, this resource allows you to to better understand your audience, trace user paths, and see what people are up to. This data is crucial in creating a more effective and engaging OrgSync community.

Sign up with Google Analytics

The first step towards Google Analytics integration is to sign up with their service. Start by visiting the Google Analytics website and follow the instructions they provide to sign up. If you do not already have a Google account, you will need to create one.2014-01-21_1047.pngNext, you will be prompted to set up basic settings for the website you’d like to track. See below for our recommended settings for some of the options available to you.

  • Select a tracking method: Universal Analytics is preferred over Classic Analytics because it provides more reporting features and access to new product updates.
  • Account Name: This is the top-level account name that can contain multiple tracking IDs. In most cases, we recommend using the name of your school.
  • Website Name: This is the name of the website you’d like to track. You can have multiple websites under a particular account. We recommend creating a name that easily identifies your OrgSync community (i.e. State University OrgSync Community).
  • Website URL: Change the http dropdown to https and input as the address. 

Locate your tracking ID

After you establish your settings and agree to Google Analytics’ terms of service, you will be provided access to the Google Analytics dashboard. Next, locate the tracking ID used to connect Analytics with your community or public website. You can find this ID in several places. One method is to select the Admin button in the top right of the Analytics dashboard. Next, choose Tracking Info under the Property column (see screenshot below). This will generate a dropdown on which you should select Tracking Code. This will reveal your tracking ID (i.e. UA-43787301-1). It will also display your tracking code JavaScript if you want to integrate with a public website. If you have any issues finding this ID, please visit the attached article2014-01-20_1540.png

Add the ID in OrgSync

After you’ve located the tracking ID, you’ve done half the work. The next step is to input the ID in OrgSync. If you want to integrate Analytics with your OrgSync community (the application itself), continue reading. If you want to integrate Analytics with a public website (created through the website builder), skip to the next section.

To begin, log in to your OrgSync community. Next, select the Admin dropdown in the top right of your screen, choose your community, select the Settings tab along the white toolbar, select the Setup tab from the lefthand toolbar, then select Google Analytics from the lefthand toolbar. Enter your Google Analytics tracking ID and save. At this point, Google Analytics will begin logging traffic in your community.

Add the ID to your Public Websites

As mentioned in the last section, integrating Analytics with your community only tracks pages within the OrgSync application. If you want to track a website created through OrgSync’s website builder, continue reading for instructions on how to do so.

First, you will need to generate a new tracking ID in Google Analytics. This is to ensure a separation of data between your community and public websites. Users will navigate the two sites differently and combining the two can skew overall statistics. Additionally, the data is easier to interpret and make accurate assumptions when it is separate.

To generate a new ID, select the Admin option in the top right of your Google Analytics dashboard. Next, select the dropdown under the Property Column then choose Create new property. This will ask you to establish some basic settings before you can proceed. Go back to the section titled "Sign up with Google Analytics" earlier in this article to view our recommended settings. Be sure to input as your website URL (not the specific website URL). 2014-01-21_1051.pngAfter you've generated a new ID, locate the JavaScript snippet automatically generated by Google Analytics. Instructions to find this JavaScript can be found in the section titled "Locate your Tracking ID" earlier in this article. Copy this code and do not alter it in any way. Next, navigate to the website builder in OrgSync for the website you’d like to track. Choose the Template Elements tab then click to edit the Meta/Head section. In the text box provided, paste the JavaScript immediately before the closing </head> tag. Save the changes at the bottom of the page.2014-01-21_1025.png

Typically, Google Analytics requires that you paste this snippet in every webpage you'd like to track. Due to the structure of OrgSync’s website builder, this is done automatically when you insert the code into the Meta/Head. After you save, Google Analytics will begin collecting data. 

Additional Resources

For information on the utilization of Analytics in your community, reference the following list of help articles.

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